Address:
International Hellenic University
Dept. of Management Science and Technology
Agios Loukas, 65404, Kavala
Tel: 0030-2510-462157
e-mail: rkam@mst.ihu.gr
Dr. Irene (Eirini) Kamenidou,
Professor of Marketing
PhD, MSc, BSc, BSc, BA
Academic Titles
PhD. Food Marketing (1999). Aristotle University of Thessaloniki, School of Agricultural Sciences, Dept. of Agriculture, Division of Agricultural Economics, Special Division: Marketing of Agricultural Products, Agricultural Policy and Cooperatives. Specialization: Marketing of Food Products. Thesis: Market Research of Processed Peach products in the Urban Design Unit of Thessaloniki, Greece. p.400.
MSc in Agricultural Economics (2019). Integrated MSc (law 3231/22.08.2019) due to 5-year study). Aristotle University of Thessaloniki, School of Agricultural Sciences, Dept. of Agriculture, Division of Agricultural Economics, Special Division: Marketing of Agricultural Products, Agricultural Policy and Cooperatives.
BSc in Agriculture (1989). Aristotle University of Thessaloniki, School of Agricultural Sciences, Dept. of Agriculture, Division of Agricultural Economics, Special Division: Marketing of Agricultural Products, Agricultural Policy and Cooperatives. 5-year study with integrated MSc (law 3231/22.08.2019).
B.Sc. Farm Management (1985). Alexander Technological Educational Institute of Thessaloniki., School of Applied Agriculture, Dept. of Farm Management.
B.A. Journalism (1988). Center of Philosophical Education of Thessaloniki (Private College).
Courses
Undergraduate level:
- Introduction to Marketing
- Consumer Behaviour
- Market Research
- Marketing of Agricultural Products, Food, and Beverages
- Social Marketing
- Industrial Marketing
- Retail and Wholesale Marketing
Postgraduate Level:
- Marketing Management
- Digital Marketing
- Marketing Research
- Consumer Behaviour
Research Interests:
- Marketing (Tourism, Agri-food, Social, Health, Cooperative, Green, Nonprofit)
- Market Research
- Consumer Behaviour
Peer-reviewed International Academic Articles: 41
1.Kamenidou, I. and Stavrianea, A. (2020). Complying digital transformation in online booking through experiential values of Generation Z. European Journal of Tourism Research, Accepted and forthcoming. (SCOPUS, EBSCO Hospitality and Tourism Complete; CABI Leisure, Recreation and Tourism, ProQuest Research Library) (accepted forthcoming)
2.Kamenidou, I.E., Stavrianea, A., & Bara, E. Z. (2020). Generational Differences toward Organic Food Behavior: Insights from Five Generational Cohorts. Sustainability, 12(6), 2299. (IF=2.592)
3.Priporas, C. V., Kamenidou, I., & Nguyen, N. (2019). The impact of the macroenvironment on consumer skepticism towards cause-related marketing: Insights from the economic crisis. International Marketing Review (ABS/ CABS=3*, IF= 3.447, SCOPUS), DOI 10.1108/IMR-04-2019-0124.
4.Priporas, C. V., Stylos, N., & Kamenidou, I. (2019). City image, city brand personality, and Generation Z residents’ overall life satisfaction in economic crisis era: Predictors of city-related social media engagement. Journal of Business Research (ABS/ CABS=3*, IF= 4.028, SCOPUS)
5.Kamenidou, I. C., Mamalis, S. A., Pavlidis, S., & Bara E.Z. (2019). Segmenting the Generation Z Cohort University Students Based on Sustainable Food Consumption Behavior: A Preliminary Study. Sustainability, 11(3): 837-858 (IF=2.592) (AGORA (FAO), AGRICOLA, AGRIS – CABI, CAB, SSCI, SCI, DOAJ, EconPapers (RePEc), FSTA). https://www.mdpi.com/2071-1050/11/3/837
6.Kamenidou, I.E.C., Mamalis, S. A., & Dimitriadis, E. (2018). Generation Z perceptions of quality certification: A cross-national study. International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), 3(1): 23-41. (Cabell’s Directories, Google Scholar, Ulrich’s Periodicals Directory)
7.Kamenidou, Ι and Mamalis S., (2018). Engagement schemes in marketing courses: A case study from Greece. Journal of Advances in Higher Education 10 (1): 39-47
8.Stavrianea, A., and Kamenidou, I. (2016). Religion in the context of economic crisis: The generation’s z perspective. International Journal of Strategic Innovative Marketing (IJSIM), 3(3): 56-68.
9.Priporas, C.-V., Kamenidou, I., Kapoulas, A., Papadopoulou, F.M. (2015). Counterfeit purchase typologies during an economic crisis. European Business Review, 27 (1): 2–16. (ABS*2, Εmerging Sources Citation Index (Clarivate Analytics), EBSCO).
10.Kamenidou, I. and Vourou, R. (2015). Motivation factors for visiting religious sites: The case of Lesvos Island. European Journal of Tourism Research, 9: 78-91. (SCOPUS, EBSCO Hospitality and Tourism Complete; CABI Leisure, Recreation and Tourism, ProQuest Research Library)
11.Papafotikas, I., Chatzoudes, D., and Kamenidou, I. (2014). Purchase decisions of Greek consumers: an empirical study. Paper presented at the EBEEC Conference, 9-12 of May 2013 in Instanbul, Turkey. The Economies of Balkan and Eastern Europe Countries in the Changed World (EBEEC 2013). Procedia Economics and Finance, 9: 456-465. (SCOPUS, Scholargoogle)
12.Kamenidou, I.C., Mamalis, S. A., Priporas, C.V., and Kokkinis, G., (2014). Segmenting customers based on perceived importance of wellness facilities. Procedia Economics and Finance, 9: 417-424. (SCOPUS, Scholargoogle)
13.Kamenidou, I.C., Mamalis, S. A., Kokkinis, G., Geranis, C., (2013). Image Components of Nightlife-Clubbing Destinations. TOURISMOS: An International Multidisciplinary Journal of Tourism, 8 (3):99-111. (SCOPUS, CAB Abstracts (CABI), CitEc, DOAJ EBSCO Publishing)
14.Avdimiotis, Sp., Kokkinis, G., Kamenidou, I., (2012). Sharing knowledge between the peers of a Winery Network: The case of wine routes in Northern Greece. China-USA Business Review, 11 (1): 38-51.
15.Kamenidou I, Mamalis, S., Kokkinis, G., and Intze, C (2011). Improvement Axons for Ardas Festival in Evros, Greece, based on attendees’ perceptions. Scientific Bulletin -Economic Sciences-(BULETIN STIINłIFIC – SERIA STIINłE ECONOMICE), 10 (2): 62-73.
16.Kamenidou, I., Aggelopoulos, S., and Batzios A. C. (2011). Natural medical attributes and benefits of Spirulina: Segmentation based on consumers’ knowledge. Journal of Medicinal Plants Research, 5(14): 3192-3199. (IF=0.590). ISI Web of Science (SCI), SCOPUS
17.Priporas, C.V and Kamenidou I. (2011). Perceptions of potential postgraduate Greek business students towards UK universities brand and brand reputation. Journal of Brand Management, 18(4/5): 264-273. (SCOPUS, ABS* 2, IF: 1.828)
18.Kamenidou, I., Arabatzis, G. and Batzios, AC. (2010). Natural vs. Artificial Christmas Trees: Age Effects on Households Decoration Behaviour. International Journal of Food and Agriculture & Environment- ΙJFAE, 8 (3-4/ part 2): 1378-1382. (IF=0.350). (SCI)
19.Kamenidou, I., and Priporas, C.V. (2010). Factors Predicting Consumers Knowledge of Spirulina Health Benefits. International Journal of Food and Agriculture & Environment-ΙJFAE, 8 (1): 16-20. (IF=0.350). (SCI)
20.Kamenidou I., Mamalis, S., and Priporas, C.V. (2009). Measuring Destination Image and Consumer Choice Criteria. The Case of Mykonos Island. TOURISMOS: An International Multidisciplinary Journal of Tourism, 4(3): 67-79. (SCOPUS, CAB Abstracts (CABI), CitEc, DOAJ EBSCO Publishing)
21.Kamenidou, I., Balkoulis, N., and Priporas, C.V. (2009). Hotel Business Travelers Satisfaction Based on Service Quality: A Segmentation approach in Inner City 5 Star Hotels. International Journal of Leisure and Tourism Marketing, 1(2): 152-172.
22.Aggelopoulos, S., Kamenidou, I., and Pauloudi, A. (2008). Women’s business activities in Greece: The case of agro-tourism. Turizam: međunarodni znanstveno-stručni časopis (Tourism: An International Interdisciplinary Journal), 56 (4): 371-384. (SCOPUS, EBSCO, C.I.R.E.T., Web of Science Core Collection – ESCI, Clarivate, USA, CAB Abstracts and Leisure Tourism Database)
23.Priporas, C.V., Laspa, C., and Kamenidou, I. (2008). Patient Satisfaction in Hospital Services. A Pilot Study. Journal of Medical Marketing, 8(4): 325-340. (SCOPUS, ABI/INFORM, EBSCO, ARC-AMA, ERA, Scholargoogle).
24.Aggelopoulos, S., Pavloudi, A., Manolopoulos, I., and Kamenidou, I. (2008). The Attitudes and Views of Farmers on the New Common Agricultural Policy and the Restructuring of Crops: The Case of Greece. American-Eurasian Journal of Agricultural & Environmental Sciences, 4 (4): 397-404.
25.Aggelopoulos S., Menexes G., Kamenidou I. (2007). Implications for the financing and sustainability of enterprises based on a ranking methodology for categorical financial data. EuroMed Journal of Business, (2) 2: 113-134. (ARC-AMA-ABS*1, SCOPUS, EconLit, ESCI (Clarivate Analytics), Scimago)
26.Kamenidou, I., Milonakis, G., Balkoulis (2007). Factors Affecting Business Customers’ Hotel Satisfaction: A Case Study on Greece. The Icfai Journal Services Marketing, 5 (2): 6-19.
27.Kamenidou, I., Milonakis, G., Νikolouli, K. (2007). An Exploratory Study on the Reasons for Purchasing Imported High Fashion Apparels: The case of Greece. Journal of Fashion Marketing and Management, 11 (1): 148-160. (ABS*=1; IF=1.645; ARC-AMA, SCOPUS, ABI Inform; EBSCO)
28.Andronikidis, A., Vassiliadis, C., Priporas, C., Kamenidou, I. (2007). Examining Leisure Constraints for Ski Centre Visitors: Implications for Services Marketing. Journal of Hospitality & Leisure Marketing, 15 (4): 69-86 (Currently known as: Journal of Hospitality Marketing & Management, 2009-) (SCOPUS, ARC-AMA, JQL, CAB Abstracts, EBSCO)
29.Galanopoulos K., Aggelopoulos S., Kamenidou I., Mattas K., (2006). Assessing the effects of managerial and production practices in the efficiency of commercial pig farming. Agriculture Systems, 88: 125-141. (IF: 4.131) (SCOPUS, SCI, AGRICOLA)